You’ve heard of the “baker’s dozen,” right? Well, now we have the Facebook Billion! Facebook recently celebrated a rather impressive social media marketing milestone this month by reaching one billion users. That’s one billion people sharing what they ate today and uploading photos of their pets and babies. And if you’re a business, this translates to millions of potential consumers within your reach.
If that’s not enough incentive to set up a business page on Facebook, we don’t know what is, but here are some other seriously persuasive factors:
Manage Your Brand – People are already talking about your brand, it’s up to you to find the conversation. And, if they aren’t talking about your business specifically, they are likely talking about your industry—all the more reason you should be a big part of that conversation. Manage your online reputation on Facebook: 1 billion users is a huge captive audience.
Engage With Fans – The Facebook Billion also helps you build relationships with consumers that are potential customers and establish better ties with current customers as well. Sharing your business’s successes, community initiatives, and behind-the-scenes business activity creates loyal fans. It’s also a platform to speak directly with your clients and offer deals and discounts to them, and also a great way to gain valuable feedback. Consider Facebook an extension of your customer service team.
Raise Brand Awareness – The more people who “Like” your brand or share your status messages, the more their friends—and friends of friends—will see your company on Facebook and the further your marketing reach. Don’t discount Facebook because it’s relatively free. You can buy advertising if you want to go that route, but small businesses who can’t afford a substantial marketing budget might find Facebook’s relatively free reach a big enticement.
The Facebook billion brings home the message that Facebook is popular with all ages now, so no matter who your target audience is, they are most likely on Facebook. And it’s important to note that your Facebook Business Page will appear in Google Searches, so being on Facebook helps with your search engine ranking. Don’t discount the power of SEO!
Is your business on Facebook? If not, what’s holding you back? If you need help forming a Facebook marketing strategy, contact us at 877.861.0010.
Your Facebook page really should be an extension of your customer service team. There's no better way to put it, because your customers (current and potential) are there watching every move you make (hopefully you're showing up in their news feeds, anyway) so it's important to maintain the brand image you're shooting for. Every word, every photo, every response matters. Great post!
I really like that none of your tips for Facebook included sales. Most of the time when people are browsing Facebook, they don't have their wallet in hand and are not thinking about making a purchase. Instead, Facebook should be used to raise brand awareness and engage with fans. Your efforts may not result in immediate sales, but helps increase your presence on the internet.
No, there are not a billion real users. Fake accounts, never-used accounts, commercial accounts, remove those numbers.
True, but still impressive considering most social platforms face similar fake/spam issues affecting their numbers.