The Week In Social Media News: Yammer Chatter, Twitter Talk

Jun 15 • Content Marketing, Featured, Front Page, Providing Content, Social Media, Social Media Content, Social Media Marketing, Twitter, Twitter Marketing, Using Social Media • 1056 Views

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Social Media News: Yammer Might Buy Microsoft & Twitter Evolves

Social Media News: Yammer Might Buy Microsoft & Twitter Evolves

Did we all somehow stumble into Mr. Peabody”s Wayback Machine? The backstabbing Ewing clan is on TV again thanks to TNT”s revival of “Dallas,” and hair metal is making a comeback – at least in your local theater – with the release of “Rock Of Ages,” a musical about having nothin” but a good time.

The 1980s may be re-invading our pop culture,  but don”t worry; social media news keeps us grounded in the present while speculating on the future of branding and marketing.

Microsoft To Buy Yammer? – Sometime very soon, the question mark may be removed from that phrase. The software giant and maker of the ubiquitous Office software is supposedly talking to the social intranet company Yammer about acquiring them for a  $1.2 billion so they can insert Yammer”s “Facebook for businesses” application into the Office suite.

The move is certainly something that Microsoft needs to do to keep up with Salesforce and Oracle, which have recently announced acquisitions of their own to build out social customer relationship management offerings. But we”re more interested in this item offering further proof of the “social-fication” of traditional business services. Yammer allows companies to build internal social networks for work collaboration and messaging in a way that are more responsive and interactive than company emails and newsletters. The Yammer interface is even compared to Facebook”s. So just as consumers are now more accustomed to engaging in two-way communications via social media with their favorite brands and businesses, those businesses are also adapting to social media”s impact on their employees and customers.

Twitter”s Even-More-Expanded Tweets – The big question everybody seems to be asking here: is Twitter”s new service that gives users more of a preview of select content a problem for traditional media companies? After all, some big media names like CNN, the New York Times, Wall Street Journal and Der Spiegel are Twitter”s partners in this effort, and putting more content in their tweets may mean less referrals to the original websites.

We have a different question: do businesses that provide compelling content also get to play in this digital sandbox? Some businesses like John Deere, Intel, the aforementiond Microsoft and others do a pretty good job of tracking their own industries, interviewing key players within their companies and offer up cool videos and slideshows. Does all that media content also count when it comes to these expanded tweets? More businesses and brands are getting into the media publishing/broadcasting arena. Twitter will hopefully recognize that and include them in this effort.

What about you? Are you seeing more examples of social media being integrated with internal business procedures at your workplace? And would you follow content from businesses in Twitter”s expanded tweets. Please share with us in our Comments section.

 

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