We’re just days away from a brand new year, and I’m in the process of planning my clients’ 2012 social media strategies. Some companies are looking to post more often, some would like to focus on a particular subject, and others want to start new campaigns. But one theme is a constant across all of our accounts: clients want to know how how to better maximize social media to build their business in 2012.
Here are some tips that social media managers can use to start the new year right:
* Quality Over Quantity: All industries are different and require a different posting frequency. We recommend broadcasting compelling, dynamic content rather than trying to flood your followers with too many posts in a day.
* Less Selling, More Engaging: The end goal of social media marketing is to increase sales. But that doesn’t mean your company has to sell the customer with every post. Remember to be informative, interesting, and fun.
* Measure Your Efforts: At Splash, we don’t take any action without measuring the impact over time. Quality checks are essential to ensure that our social media strategy is effective. Pick what metrics matter most to you—it could be engagement on posts or community size, and measure them each month. Not seeing the results you want? Change up your posts until you get the desired outcomes.
The year 2012 is going to be big. Make sure it’s big in your social media efforts as well. Seek out quality, engage with your community, and frequently check your strategy to make sure you’re on the right path!