As a small to medium size business, what are some best practices for utilizing LinkedIn?
As a social media manager, I work with clients who are more familiar with LinkedIn than any other social media platform. As a business owner or professional, you probably use LinkedIn as your authoritative presence on the web – a place to showcase your career, education and accomplishments.
But did you know that LinkedIn can also be a huge resource to both grow your brand awareness and generate leads for your company? Here are three best practices for using LinkedIn to its full potential for your business.
- Company Updates: Similar to Facebook and Twitter, LinkedIn allows users to post updates regarding their current thoughts, interesting links, or other information. But now, LinkedIn allows users to post “Company Updates,” which position a business or organization as the entity posting the content. Company updates are a great way to establish your business as a thought leader with a personality.
- LinkedIn Answers: Beyond just posting questions inside a personal or company update, LinkedIn users have an entire section on LinkedIn for questions and answers. Looking for businesses that need your marketing or computer repair services? Check out the “Questions” section of LinkedIn answers for professionals asking about recommendations. This is another opportunity to act the expert and further your brand’s place on the social web.
- LinkedIn Groups: Want to create a place on LinkedIn where customers and potential customers can discuss and ask questions about your industry? Consider forming a LinkedIn group, and invite your customer base. Then post discussions about events in your industry and ask your customers questions about how you can better serve them.
We love using Facebook, Twitter, YouTube, and blogs to help build the brand awareness of our clients. But LinkedIn – as a more professional and focused resource – shouldn’t be forgotten, as it’s a great site for spreading your company news and generating leads!