Social Media Help Desk is brought to you by the lovely Natalie Bidnick, a social media manager. Follow her on Twitter at twitter.com/nataliebid.
So you’ve launched a Facebook, Twitter, or LinkedIn page. You posted a few times…but then got busy with your business and forgot about it. It sat quiet for a few months and you just now remembered that once upon a time you had a social media marketing strategy.
Not to worry; here are 3 ways to restart your social media marketing campaigns:
* Get your company employees involved in liking, following and posting on your page. Whether you have three staff members or 300, they are your core audience and can help your engagement get back on track.
* Run a contest. Everyone likes something for free, so how about a 20% discount off your products and/or services for the lucky people who like your page? I’d recommend setting a community minimum. For example: “Once we get to 500 followers, we’ll give away a free consulting session.”
* Follow, follow, follow. Look for new followers and fans and like their pages. Show your support towards them, and they just might like you back. Like and follow as many accounts as you can find in your industry.
Remember: social media is constantly evolving, so it’s never a lost cause to start up again if your campaign has stalled. Now’s as good a time as any to jump back in and start posting.