Bjarte H., an IT sales representative, has this week’s question:
As a fairly new user of social media overall and of LinkedIn groups specifically, Bjarte asks, “What is the best and quickest way to increase your LinkedIn members?”
In order to understand how to increase group membership in LinkedIn, it’s first important to understand the needs of your audience. Why does your target audience join groups in the first place?
One of the main reasons people join groups is for skills development. Professionals want to have real-life conversations with others who may be experts in a particular field. They also join groups to find new, relevant content that they may not have been able to come across on their own, to network with influencers in their field, gain exposure and learn more about their particular industry.
Knowing these tracking points can make your LinkedIn Group a valid resource for the professional niche you’re targeting. So…what are your next steps?
• Offer great content – Remember, in social media, content is king. If you constantly have interesting, exciting content, more people will keep coming to you as a thought-leader.
• Stay relevant and fresh – This is particularly important in the world of social media, where relevant information is quickly updated. If you’re not ahead of the curve, you’re lagging!
• Use keywords that people are searching – Whether you’re in the mortgage sector, health industry, or IT like Bjarte, you will find there are certain buzzwords that their target audience uses to search the Internet. By utilizing the key phrases that are pertinent to your target audience in your text and descriptions, others will be able to find you faster and engage with you quicker.
The key is to know your target audience and make sure your group is giving that audience the information it needs. Remember, professionals have little time and lots to do. They want to join groups that can help them manage their time better, not those that waste it. Maintain a cutting-edge group and you’ll increase group members in no time!