April 1st may be the day to celebrate pranks and pranksters, but we”re not fooling you: we have a few items of breaking news, best practices advice and marketing campaign developments that we think you should review before you head out for a weekend where people are (hopefully) laughing with you, not at you.
Google”s “Like” Button?
Facebook shows no signs of letting up in its attempts to turn the Internet into one big recommendation engine, so Google obviously thought it should get into the act. Amir Efrati of the Wall Street Journal that Google is letting users add to search results that they find particularly helpful. Splash Media vice president of technology Josh Team has also weighed in on the business implications as search becomes more social; his insight is coming soon to the Splash Media SplashCast page.
Creating Compelling Content
Content may still be king on the web, but poorly-executed content can make a joke of your marketing strategy. iCrossing digital content director Tamsin Hemingway has Six Tips For Creating Valuable Branded Content available for viewing on Mashable, and one of the takeaways is worth noting here: view content as a way to help customers and answer their questions, not as an avenue for marketing. (Hemingway”s post is taking from her e-book, How To Plan A Content Strategy.)
Spreading Online Love – Or Hate – For Miracle Whip
Mayonnaise or Miracle Whip? Kraft, makers of the latter product, realize that many either love or hate the longtime lunchtime condiment. So it has set up a forum on its website and social media properties to let people tell the company – and the world – why they can”t live without Miracle Whip, or they”d rather die than use it. Sandwiched somewhere in Lisa Lacy”s story is a valuable lesson about engaging current and potential customers; if they”re going to be talking about your product on platforms like YouTube and Facebook anyway, why not lead the discussion?
Here”s hoping your weekend picnics are full of your favorite sandwich spread – and ant-free. Please share comments about any other social media marketing stories that caught your eye this week, and we”ll see you back here on Monday.