The Social Media Marketing industry is developing at a ridiculous pace, and many B2B companies are wondering, does the combination of business-to-business and Twitter make sense? Typically the business to business community understands the value of Facebook when reaching out to business contacts, however, show them Twitter and they hesitate a bit. After all, what can 140 characters do for their business?
Actually, a lot. Here are five things to think about when presented with Twitter as part of your B2B social media marketing package.
1. Twitter opens up conversation – Twitter is a very low barrier medium. You can literally start up a conversation with anyone that has a Twitter profile by mentioning them in an update or direct messaging them if they follow. With a simple bio search you can find anyone you dream up from the to the President of Ohio State.
2. Twitter is a fountain of real-time information – Companies that have active and vibrant communities don’t have to launch an expensive customer survey to get the temperature of their clients and customers. Launching a new product and want a few beta users that might help you spread the word after its release? Positioned well, all of that can be accomplished with a tweet.
3. Google loves Twitter – Google indexes all tweets and includes them in Realtime search results that can be found as an option on the left hand side of all search results.
4. Twitter can drive your website traffic and make you money – Here are a few facts and quotes that show how businesses are making money from Twitter
- In the fall of 2009, Dell sold $6.5 million in U.S. sales just from links posted in Twitter.
- Among senior managers who use social media for business, 41 percent use Twitter, according to a Business.com survey.
- “I keep expecting to see diminishing returns [from Twitter],” says Bill Robb, social media marketing manager at Cisco, “and it just doesn’t happen.”
5. Twitter can improve your customer service budget – Consumers certainly are looking for help on Twitter. 58% of respondents to a USA Today survey said if they had tweeted about a bad experience, they would like the company to respond to their comment. Seeking out and responding to negative comments could solve many problems before they get out of hand.
Do you have any other reasons that business to business companies should be using Twitter?