Social media has been a hard nut for many internet marketing teams to crack. Everyone understands what a valuable channel social media can be, but few have been able to successfully harness it, due to the amount of time required to effectively maintain a social media presence across multiple sites and accounts.
We has found one solution to this problem through the use of carefully scheduled maintenance, combined with the use of monitoring tools that allow us to respond to important discussions in the social media sphere spontaneously when a great dialogue emerges.
Social media works in many regards, just like a conversation between two people. It’s not as instantaneous as an instant message, but it requires users to be far more interactive than they are in blogs, or other one-sided discussions. To take part in any conversation, listening is just as important a role as speaking. We understand that to truly become a part of any social media community, awareness of the current topics and conversations is just as important as what we have to say.
To become better listeners in our social networks, we’ve developed a toolbox of sorts, that allows us to follow the conversations most important to us, and our clients. Using keywords, we can pinpoint current and relevant conversations as they occur, and join in at just the right time. Some of the tools we use are Google Alerts, Trackle, and Social Mention.
This is not only a wonderful tool for us, but it’s also amazingly beneficial to clients, who need to be a part of their industry’s leaders. Names and brands rise to prominence because they are familiar and reputable. By being frequent contributors to conversations surrounding products or services, a brand can assert itself as a big player on the field.
Luckily, a visible presence in the social networking world no longer requires companies to maintain a large marketing staff to constantly be aware of conversations about their brand or services. Now, only a few individuals with the right tools and a structured plan of action can cast a wide net over all the current discussions going on at any given time. A good social networking strategy should never rely on being at the right place at the right time.