SEO isn’t an exact science. It’s a lot more reliable than say, picking stocks, but when you work in an industry where the game changes so often that the goalpost is blurry, it’s more important than ever to keep ahead of all the developments that will change how you think and work. If we held onto the SEO practices used even three or four years ago, we’d be hopelessly out of date.
One factor in staying ahead of any industry is education. We make sure that we’re tracking all the SEO news, and keeping in touch with other leading industry experts. We join in discussions and take part in brainstorming sessions on how to offer newer and better internet marketing services to our clients. We don’t believe in sitting still.
Anyone interested in the optimization process for search engines should also stay informed. It’s a great way to keep expectations reasonable, and ensure that your business is getting the most possible return from your internet marketing investment. Being aware of the market as an online business owner is just as important as knowing the neighborhood of your brick and mortar store.
One site that we like to monitor is the Search Engine Journal. This site deals with a lot of current issues in the SEO industry, and reports often on the changes, practices, and mechanics of search engine optimization. We recently sent out some twitter links from this great blog, because we understand the importance of having a wide vision. Too many ideas in the same room can get a little narrow, and it’s important to add some fresh blood every now and again.
We’d love to know how our readers are educating themselves about SEO. What sites do you go to for your sources? Who do you read? What podcasts are you listening to? Tweet with us, or comment on the blog, and let us know what your go-to SEO sources are.