• How to get the most cost efficient internet marketing for your business

    Mar 24 • Uncategorized • 438 Views

    Even companies pinched by recession know that sacrificing marketing budgets in lieu of a slimmer overhead can be disastrous. Marketing a brand or a product is even more vital in lean times than in prosperous ones. So how can businesses suffering from tight budgets make the most out of their marketing dollar? It may seem counter intuitive, but often, outsourcing internet marketing is far more cost efficient than taking the do-it-yourself approach.

    Take for example, search engine optimization. This is the process that internet marketing agencies use to bring traffic to a website through search engines. An SEO campaign is integral to any long term growth strategy for an online business, because if customers can’t find you, they can’t purchase. However important it is, SEO is also a discipline that some spend years mastering. The rules are always changing, and your goals are moving targets. The learning curve is so steep that even those with some SEO experience will probably not want to spent the time and effort required to see consistent results. That’s why SEO is a task best outsourced to professionals, who can conduct a campaign efficiently and safely. Those with a less firm understanding of optimization risk wasting time at best, and having their site blacklisted as worst.

    Search Engine Marketing is another type of internet marketing that is important for a great internet marketing strategy. SEM includes programs like Google’s Adwords, which allow you to set up a pay per click campaign that will only cost money when people visit your site. This is another form of marketing that needs close supervision, and constant tweaks and updates. Mismanagement of an SEM campaign can burn through an entire marketing budget in a matter of hours. A great SEM campaign can drive excellent traffic to a site, and bring in leads almost immediately. This is something that is well worth investing in.

    While there are countless resources online for managing both of these important marketing tools by yourself, most of them don’t really convey the amount of time and effort required. SEO, for example relies heavily on good content, which is hard for non-writers to create. Devoting in-house staff to tasks like link building, maintaining social media campaigns, monitoring PPC bids, optimizing page code and developing keyword lists will take their time and energy away from the true business. In the end, a professional internet marketing company will be able to complete all the required tasks with much better time efficiency than an inexperienced staff because they have streamlined their methods through years of work. They’ve also eliminated methods that aren’t effective through trial and error, saving you the wasted effort of ineffective or outdated strategies.

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  • Taking an Active Role in Social Media

    Mar 19 • Uncategorized • 515 Views

    Social media has been a hard nut for many internet marketing teams to crack. Everyone understands what a valuable channel social media can be, but few have been able to successfully harness it, due to the amount of time required to effectively maintain a social media presence across multiple sites and accounts.

    We has found one solution to this problem through the use of carefully scheduled maintenance, combined with the use of monitoring tools that allow us to respond to important discussions in the social media sphere spontaneously when a great dialogue emerges.

    Social media works in many regards, just like a conversation between two people. It’s not as instantaneous as an instant message, but it requires users to be far more interactive than they are in blogs, or other one-sided discussions. To take part in any conversation, listening is just as important a role as speaking. We understand that to truly become a part of any social media community, awareness of the current topics and conversations is just as important as what we have to say.

    To become better listeners in our social networks, we’ve developed a toolbox of sorts, that allows us to follow the conversations most important to us, and our clients. Using keywords, we can pinpoint current and relevant conversations as they occur, and join in at just the right time. Some of the tools we use are Google Alerts, Trackle, and Social Mention.

    This is not only a wonderful tool for us, but it’s also amazingly beneficial to clients, who need to be a part of their industry’s leaders. Names and brands rise to prominence because they are familiar and reputable. By being frequent contributors to conversations surrounding products or services, a brand can assert itself as a big player on the field.

    Luckily, a visible presence in the social networking world no longer requires companies to maintain a large marketing staff to constantly be aware of conversations about their brand or services. Now, only a few individuals with the right tools and a structured plan of action can cast a wide net over all the current discussions going on at any given time. A good social networking strategy should never rely on being at the right place at the right time.

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  • Keeping Ahead of the SEO Curve

    Mar 17 • Featured • 702 Views

    SEO isn’t an exact science. It’s a lot more reliable than say, picking stocks, but when you work in an industry where the game changes so often that the goalpost is blurry, it’s more important than ever to keep ahead of all the developments that will change how you think and work. If we held onto the SEO practices used even three or four years ago, we’d be hopelessly out of date.

    One factor in staying ahead of any industry is education. We make sure that we’re tracking all the SEO news, and keeping in touch with other leading industry experts. We join in discussions and take part in brainstorming sessions on how to offer newer and better internet marketing services to our clients. We don’t believe in sitting still.

    Anyone interested in the optimization process for search engines should also stay informed. It’s a great way to keep expectations reasonable, and ensure that your business is getting the most possible return from your internet marketing investment. Being aware of the market as an online business owner is just as important as knowing the neighborhood of your brick and mortar store.

    One site that we like to monitor is the Search Engine Journal. This site deals with a lot of current issues in the SEO industry, and reports often on the changes, practices, and mechanics of search engine optimization. We recently sent out some twitter links from this great blog, because we understand the importance of having a wide vision. Too many ideas in the same room can get a little narrow, and it’s important to add some fresh blood every now and again.

    We’d love to know how our readers are educating themselves about SEO. What sites do you go to for your sources? Who do you read? What podcasts are you listening to? Tweet with us, or comment on the blog, and let us know what your go-to SEO sources are.

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  • How Has SEO Changed In This Decade?

    Mar 15 • Featured • 598 Views

    With WebDex celebrating its tenth year as one of the leading Dallas search engine marketing companies, we thought we’d take a look at what’s changed over the past ten years. Not only have we made changes, but we’ve tracked the biggest changes across the entire industry of SEO and internet marketing. Here are some of the biggest shifts we’ve spotted in the past decade:

    Google Dominance – Do you remember AltaVista? How about Lycos? Ask Jeeves? Excite? At the beginning of the 21st Century, we were using dozens of search engines. Now, we can narrow them down pretty effectively to Google, Yahoo, and Bing, and Google holds the largest slice of the market pie.

    Black Hat and White Hat SEO – In the early days of SEO, many companies were thinking more about fooling search engines than they were about making good content. As the industry matured, White Hat SEO became the standard in good optimization, while Black Hat methods became the mark of unscrupulous companies out to make a quick buck at the expense of the client.

    SEO means more than page rank – Around the middle of the decade, SEO companies began to realize that page rank was only a small portion of good SEO. SEO companies then became marketing professionals to keep up with the competition. We had to provide more than just a first place listing, we had to keep people coming back to a site again and again. This is the point at which internet marketing became far more than just managing a site’s code. Keyword rich content became key, as did the importance of staying on top of dozens of marketing channels at once.

    The Preferred Channels – Early on, there was a lot of talk about getting pages submitted to directories. While this is still viable for some markets, submitting everything to a directory won’t do much good. Optimization now is all about diversity, and the best channels for content are blogs, social network sites, video sites, and other places where content can be easily shared and distributed.

    The Social Media Boom – Social marketing is not only a way to keep people connected, but many companies forget that social media sites often incorporate small search engines of their own. YouTube sees a huge volume of searches on its site in a day, and YouTube videos are regularly ranked on Google. Twitter has a lightning fast real time search function, as do Facebook and LinkedIn. By choosing to leave Social Media marketing up to clients, many SEO companies are neglecting a rising aspect of internet marketing.

     

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  • Google Buzz… Crackle… Pop… Fizzle…

    Feb 12 • Uncategorized • 632 Views

    Google Announced Buzz in February 2010.

    Earlier this week, Google announced their latest social networking tool, Google Buzz. Google Buzz allows users to post longer statuses and tap into their other social networks such as Twitter, Flickr, Picasa, and even a user’s own blog.

    Where were you 5 years ago, Google Buzz?

    And yes, the instant I learned about this new Google service, I signed up. But as some early adopters noticed, it would be a while before it would actually show up in their Gmail account. It finally appeared in mine the following morning (Vanessa, our resident SEO copywriter, received access to hers later that afternoon). When I logged in, I only had 1 person who had connected to me. It was a lonely launch party. This morning, however, I noticed I had 4 followers so knowing I’m not a complete social pariah is a little more comforting 🙂

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  • What Will Google Personalized Search Do to My Search Engine Optimization Efforts?

    Feb 5 • Uncategorized • 439 Views

    personalized search

    What Does Google Pesonalized Search Do For You?

    There are a few questions that must be answered before I get into what exactly Google personal search will do to your optimization efforts.

    What is Google Personalized Search?

    Google Personalized Search was created by Google in an effort to help improve the searching experience of the end user. In personalized search, they customize search results based on the last 180 days of search activity linked to an anonymous cookie in your browser. Originally this was only for users signed into a Google account with Search History enabled and would not affect those not signed in. As of December 2009, all users whether signed in or not will receive personalized search results.

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  • A Quick Rundown on Google Caffeine

    Feb 2 • Uncategorized • 488 Views

    Google launches Caffeine in early 2010

    Google rolls out Caffeine in early 2010.

    If you’ve overheard discussions about Google Caffeine and thought perhaps they were going to start competing with Starbucks, it’s a good thing you are reading this post. On the other hand, selling coffee would not be an ill-conceived step on their stairway to world domination. Here are a few things you need to know about Google Caffeine.

    An Algorithm Update on Steroids

    This most recent Google update, code named Caffeine, is more than just a tweak in their algorithm. It is a complete search engine overhaul. While end-users won’t be able to tell the difference once it does go live (no user interface changes are planned with this update), they will notice a difference in website speed and response time.

    Why Caffeine?

    The world of search is changing at lightning speed. Social media moguls such as Facebook and Twitter are spitting out content every millisecond, so the old way of doing things just wasn’t cutting it for Google.

    With Caffeine, Google is now able to incorporate real-time search result data down to the second. So if, for example, you searched for the 2010 Grammy’s earlier this week, more than likely you saw a tiny scrolling window at the top of Google’s SERP (search engine results page) with the latest Twitter posts.

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