Even companies pinched by recession know that sacrificing marketing budgets in lieu of a slimmer overhead can be disastrous. Marketing a brand or a product is even more vital in lean times than in prosperous ones. So how can businesses suffering from tight budgets make the most out of their marketing dollar? It may seem counter intuitive, but often, outsourcing internet marketing is far more cost efficient than taking the do-it-yourself approach.
Take for example, search engine optimization. This is the process that internet marketing agencies use to bring traffic to a website through search engines. An SEO campaign is integral to any long term growth strategy for an online business, because if customers can’t find you, they can’t purchase. However important it is, SEO is also a discipline that some spend years mastering. The rules are always changing, and your goals are moving targets. The learning curve is so steep that even those with some SEO experience will probably not want to spent the time and effort required to see consistent results. That’s why SEO is a task best outsourced to professionals, who can conduct a campaign efficiently and safely. Those with a less firm understanding of optimization risk wasting time at best, and having their site blacklisted as worst.
Search Engine Marketing is another type of internet marketing that is important for a great internet marketing strategy. SEM includes programs like Google’s Adwords, which allow you to set up a pay per click campaign that will only cost money when people visit your site. This is another form of marketing that needs close supervision, and constant tweaks and updates. Mismanagement of an SEM campaign can burn through an entire marketing budget in a matter of hours. A great SEM campaign can drive excellent traffic to a site, and bring in leads almost immediately. This is something that is well worth investing in.
While there are countless resources online for managing both of these important marketing tools by yourself, most of them don’t really convey the amount of time and effort required. SEO, for example relies heavily on good content, which is hard for non-writers to create. Devoting in-house staff to tasks like link building, maintaining social media campaigns, monitoring PPC bids, optimizing page code and developing keyword lists will take their time and energy away from the true business. In the end, a professional internet marketing company will be able to complete all the required tasks with much better time efficiency than an inexperienced staff because they have streamlined their methods through years of work. They’ve also eliminated methods that aren’t effective through trial and error, saving you the wasted effort of ineffective or outdated strategies.