#GiveaBook: A Social Media Campaign from Penguin

Nov 25 • Social Media • 2675 Views

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On November 29, Penguin Random House is launching a social media campaign called #GiveaBook. The idea behind it is to get readers, authors, booksellers and publishers to participate and give books … for a good cause! Penguin will donate one book to Save the Children for every #GiveaBook hashtag used on Facebook or Twitter before December 25 (up to a max of 25,000 books).

 

 

In addition to just using the #GiveaBook hashtag, you can also participate in the #GiveaBook Video Challenge. In the video, challenge three friends to give books as gifts this holiday season. Then pick books you’d like to give and why. It’s a chance to share a book that is special to you in some way. Check out some of the author videos already posted on the #GiveaBook YouTube Channel.

 

 

What I like about this campaign is that is has multiple benefits.

  • It promotes reading, which is something I will always support.
  • It not only reminds people to give books, free books are being donated to children.
  • It involves small & independent booksellers, giving them a chance to be involved in the charity and jump on a large, free marketing campaign for their own stores.  Booksellers can retweet and post #GiveaBook through social media, put up displays in their stores and promote it however they choose.

 

In my mind, this is a win-win campaign, and because it’s done through social media, it’s all-inclusive and far-reaching. I love it when social media is used for good.

 

 

 

 

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