If there’s one holiday I love, it’s Halloween. There is something interesting about this holiday that really gets me going. I love scary movies, costumes and obviously, free candy. But, one aspect of the holiday that really inspires me is the creativity it requires to be truly unique. Anyone can dress up as a nurse, doctor or rabid cat (which I sort of am this year), and when it comes to a brand’s campaign, it really takes some hard thinking hats to get a cool message out there.
Here are my top 3 picks this year:
#3: Sour Patch Kids
Focused largely toward the brand’s teenage audience, Sour Patch Kids launched an Instagram campaign (with cross-promotion and paid media efforts) of 15-second videos centered on haunted house stories and the gummy characters. To see the endings for the videos, users must comment with the suggested hashtag. Simple, but fun; couldn’t ask for much more… well, except for free candy maybe.
Oreo never fails to impress around the holidays. This year, the cookie brand partnered with an agency to create interesting videos for Instagram of “cookie experiments.” The videos’ look and feel evoke the gestalt of a mad scientist’s lab, which is awesome. Super fun, super creative and extremely clever, the brand succeeded once again.
#1: Dos Equis
Maybe it’s the barley and hops, but the masterminds behind Dos Equis’ Halloween campaign created a purely genius adventure. Spokesman for the brand, The Most Interesting Man in the World, is hosting a virtual Masquerade party – and we’re all invited, even children!
The party is completely virtual and interactive – which means users can participate in exciting video “adventures.” By clicking various arrows on the screen, you choose your own path through that party; you could end up being turned away from the bathroom with the tiger in the tub, or become victim to the blindfolded knife thrower. Although each scene is fun and interactive, you have a goal: help The Most Interesting Man in the World find his little black book.
In addition to this virtual reality party, the brand is hosting a real Masquerade party in November in New Orleans and fans have a chance to attend.
These campaigns, to me, do the best of capturing the magic of Halloween. Have you seen any interesting Halloween campaigns this year?