Morton Salt’s Halloween Social Media Campaign

Oct 22 • Social Media • 2603 Views

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Morton Salt is turning 100 this year, and as part of their centennial celebration, they are throwing a costume contest on social media. Morton Salt doesn’t actually have a strong social media presence; they’re on all the major social platforms, but don’t have a huge following or any strong campaigns. However, with this 100-year celebration, Morton is dipping their toes into the social arena seriously for the first time.

 

 

You can pick the look of any Morton Salt girl over the last 100 years and dress up like her for Halloween.

 

Morton Salt 100 years

 

Morton Salt Girl Collage

These are the Morton Salt girls from 1914, 1933, 1956 and 2014. 

 

Once you’ve chosen which Morton Salt girl you’re going to copy, then dress up, take a photo and share it through social media with the hashtag #MortonCostumeContest. Your photo will be displayed on their contest website and a winner will be chosen! The prizes are Visa® gift cards from $100 up to $1,000, and the contest runs from October 1 to November 2.

 

Morton Salt

 

Here are some of the costumes we’ve seen on social so far:

 

 

 

 

 

 

Bringing out my costume for the #mortoncostumecontest #100

A post shared by ahandson (@ahandson) on

 

I don’t know about you, but I’ve had Morton Salt as a staple in my pantry for as long as I can remember. It’s nice to see them coming out of their shell and having more of an online presence. What do you think of their first campaign? Would you dress up as a Morton Girl for  Halloween?

 

 

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