Lionsgate and Google premiere Hunger Games’ District Voices on YouTube

Oct 20 • Culture • 25173 Views

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Hunger Games fans, listen up! Google has formed a partnership with the Panem Capitol to release a new miniseries called District Voices on YouTube today.  Each day this week, the Hunger Games’ Capitol TV will release a new video on YouTube featuring daily life in different districts, with never seen before behind-the-scenes tours.

 

 

The videos will be available at 4 pm Eastern each day. Here’s what’s in store:

  • Today will feature District 8, where textile experts will show you the newest fashions.
  • Tomorrow, in District 2, we’ll get a riveting demonstration on how peacekeepers are kept in tip-top shape.
  • On Wednesday, District 5 will show us how Panem generates electricity.
  • Thursday, we’ll learn how to bake one of Peeta’s special treats in the grain district.
  • Friday, District 6’s liaison to the Capitol will give us a peak at the powerful peacekeeper vehicles in action.

 

Fans of The Hunger Games book and movie series will eat up this new content while they eagerly await the newest movie release (set for November 21). Lionsgate has done an amazing job staying in-character for most of their advertising. The first movie came out in 2012 with a killer social media marketing campaign, which resulted in impressive engagement from fans across all social media platforms. Each successive movie has just upped the online interaction another notch.

 

 

 

While this is excellent marketing from Lionsgate and exciting for all Hunger Games fans … I’m not sure that it is in Google’s best interest to align themselves with such a dictatorship like the Capitol. As we all know, President Snow and the Capitol control and censor what the people of Panem can see … eerily similar to the power Google has over the Internet. Is Google the next Panem?!

 

What do you think?

 

 

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