Chevrolet & MLB do something special on Twitter

Oct 17 • Front Page, Twitter • 2761 Views

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Over a period of four hours last Friday, Chevrolet shut down its Twitter page and allowed only Major League Baseball’s Twitter followers access to a special social media event. Chevrolet, the Official Vehicle of Major League Baseball, hosted the event with the hashtag #ChevyAtBat, giving MLB’s Twitter followers the chance to answer trivia and win prizes, such as tickets to next season’s Opening Day.

 

 

 

The hashtag #ChevyAtBat was Tweeted more than twenty thousand times within a 48-hour period and became a trending topic globally, which is no easy feat.

 

 

 

 

 

Making an event exclusive is not a new tactic in the marketing toolbox, but making something exclusive to only certain Twitter followers? That is new. As brands get more comfortable in the social media space, they are moving beyond just engaging and sharing socially … they are starting to think outside the box. (Just like Target’s HalloweenHills Instagram game).

 

Looks like Chevy and MLB knocked it out of the park with this one. (See what I did there?)

 

 

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