McDonald’s Braves Social Media to talk about their Food … Again

Oct 13 • Social Media • 1351 Views

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McDonald’s has a tumultuous relationship with social media. Back in May, they introduced a new character on Twitter, Happy, the slightly terrifying Happy Meal box. The response on Twitter was not positive, nor was the feedback very good when Ronald McDonald had his makeover earlier this year.  A revolting viral video of pink slime also made the rounds at one point, suggesting McDonald’s chicken nuggets are not all meat.

 

But, McDonald’s hasn’t given up, and they are valiantly trying to reshape their unhealthy public image with yet another campaign that kicked off today. Featuring Myth Busters host Grant Imahara, the fast-food chain is taking questions from the public via all their social media sites, namely Facebook, Twitter and YouTube and promising real answers.

 

 

 

 

Here are some of the most popular questions (and answers) we saw on Twitter:

 

 

 

 

 

So far, they’ve had a lot of questions. According to Topsy, there have been over 3,000 Tweets to and from McDonald’s in the last 24 hours. Before the day is out, I bet they will hit a company record.

 

However, the real question is whether this will help McDonald’s image or not. The conversation about McDonald’s is already out there, so in my opinion, it’s smart for them to jump into that conversation and even encourage it, despite the inevitable negative sentiment this will stir up.

 

“People are looking for faster, more straightforward responses to their questions about our food,” Ben Stringfellow, a spokesman for McDonald’s USA, said in a statement. “We’re looking forward to engaging in two-way conversations with as many people as possible.”

 

What do you think of McDonald’s move to answer questions on social media?

 

 

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