#WorstFirstDay with Jimmy Fallon

Sep 4 • Culture, Twitter • 3887 Views

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Hashtags can be an incredibly effective marketing tool, if utilized correctly, and Jimmy Fallon is an expert at using hashtags to promote his brand, The Tonight Show. Each week, he picks a theme and encourages his 14 million+ followers to engage by sharing their own stories, using the same hashtag. Then, he chooses the best (most entertaining) stories/tweets and shares them on The Tonight Show.

 

This week’s hashtag was #WorstFirstDay.

 

 

 

And here are some of the most hilarious tweets I found when searching the hashtag:

 

 

 

 

 

 

 

 

 

Even a brand got in on the action:

 

 

Jimmy Fallon executes this hashtag game weekly, creating engagement and new content. It’s pretty brilliant and super entertaining. Have you participated in any of his hashtag games? What is your #WorstFirstDay?

 

 

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