Reebok Uses Social Media to Deliver Free Shoes

Aug 28 • Social Media, Twitter • 2469 Views

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You never know how a brand is going to use social media to promote a new product. Earlier today we talked about Adidas using an interactive Instagram game to give away free cleats. Now Reebok is using Twitter to give away the new ZJet.

 

 

If you’re on Twitter and you live in New York City, you’d better start following @Reebok.  Their Human Dispatch Service is actually running through the streets of New York City.

 

Double tap if you've spotted one of our #ReebokHDS vans in #NYC this morning! #ZJet #morningcommute

A post shared by Reebok (@reebok) on

Double tap if you’ve spotted one of our #ReebokHDS vans in #NYC this morning! #ZJet #morningcommute

 

Why is Reebok sending their Human Dispatch Service to the streets? Watch this:

 

 

Tweet your shoe size and address with the hashtag #ReebokHDS and you just might receive these new shoes.

 

 

I think this type of marketing stunt is a great way for brands to deliver (literally) a new product, create buzz and have some fun. I especially like how Reebok intertwined the use of social media with personal service. Nice one, Reebok!

 

 

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