You never know how a brand is going to use social media to promote a new product. Earlier today we talked about Adidas using an interactive Instagram game to give away free cleats. Now Reebok is using Twitter to give away the new ZJet.
— Matt Lugo (@WWMLD) August 28, 2014
If you’re on Twitter and you live in New York City, you’d better start following @Reebok. Their Human Dispatch Service is actually running through the streets of New York City.
Double tap if you’ve spotted one of our #ReebokHDS vans in #NYC this morning! #ZJet #morningcommute
Why is Reebok sending their Human Dispatch Service to the streets? Watch this:
Tweet your shoe size and address with the hashtag #ReebokHDS and you just might receive these new shoes.
— Reebok (@Reebok) August 28, 2014
I think this type of marketing stunt is a great way for brands to deliver (literally) a new product, create buzz and have some fun. I especially like how Reebok intertwined the use of social media with personal service. Nice one, Reebok!