Unlock the Pumpkin Spice Latte: A Social Media Campaign from Starbucks

Aug 21 • Front Page, Social Media, Trending, Twitter • 7892 Views

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The Pumpkin Spice Latte is coming out earlier than expected this year.

Do I have your attention?

How do I know this valuable piece of information? Simple.

The Latte tweeted.

 

 

In a brilliant marketing campaign, Starbucks has created a Twitter account that features one (very popular, I might add) holiday drink.

 

They’ve also created an irresistible tumblr account.

 

The timing is interesting. Summer is winding down, and the holidays seem light years away.

 

How will we survive?!

 

survive
Source: Giphy

 

#PSL to the rescue!

 

From a social stand point it’s even smarter.  Starting August 21st, the PSL account will be tweeting out clues that will eventually unlock the Pumpkin Spice Latte; this means daily engagement, RTs and enthusiastic tweets about the entire event.  It also creates the feeling of exclusivity, and let’s be honest—who doesn’t want to feel like a Starbucks VIP?

 

The voice of the account is also stellar. It’s fun, quirky and makes tons of pop culture references.

 

 

Standing ovation Starbucks.

 

applause-gif-tumblr-43_zps4e464b19
Source: Photobucket

 

Saying I was happy when I found out about this is an understatement. I was a die-hard PSL fan way before it was cool (Ok, everyone has a hipster moment!).

 

Hipster Ariel
Source: Tumblr

 

However, I do have some reservations.

 

The weather is still pretty hot in plenty of places. It doesn’t cool down in Texas until December. The thought of drinking a piping hot latte right now doesn’t sound very appealing to me.

 

Kevin
Source: Giphy

 

Also, when all the clues are released, everyone will bring their answers to the Starbucks baristas. This is very ambiguous. Not having concrete instructions may confuse people (or maybe just me).

 

Ariana Grande
Source: Tumblr

 

But, I’m willing to take a leap of faith for the chance to be one of the first to have a Pumpkin Spice Latte in 2014!

 

But, August temperatures mean I’ll be ordering mine on the rocks!

 

Starbucks

Source: Giphy

 

 

 

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