The Power of Hashtags and Jimmy Fallon

Aug 14 • Front Page, Social Media, Twitter • 3320 Views

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There’s no doubt that Jimmy Fallon knows how to use social media to promote his brand. With almost 40 million followers, he has quite a following, and one of the most entertaining aspects of his online schtick is the weekly hashtag game; he comes up with a hashtag to engage his followers and prompts them to share their own stories … which he then uses as material on his show.

 

This week’s hashtag was #VacationFail.

 

 

 

And here are some of the most hilarious tweets I found when I searched that hashtag:

 

 

 

 

 

 

Hashtags can be an incredibly effective marketing tool, especially when you utilize them like Jimmy Fallon.  Do you have a #VacationFail to share? 

 

 

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