Snapchat exclusive: MTV will announce the VMA nominees on its Snapchat account before the news is released to the public. MTV began the journey into Snapchat fairly recently, but the account already reaches more than 150,000 fans.
Similar to the nominee announcement last year, the network is utilizing social media to gain engagement and reach even more people.
The network will announce the nominees on Thursday beginning at 9am EST and will be available for 24 hours.
Mashable reported, “The Snapchat pieces will have a vibe similar to the way Snapchat videos normally look — with the front-facing camera view …”
The VMAs air live on August 24.
Are you following MTV on Snapchat?