True Blood draws True Blue Fans through Social Media

Jun 24 • Front Page, Social Media • 1440 Views

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Are you a Trubie? If you’re a die-hard True Blood fan, you’re probably mourning the end of the series, even as you eagerly dive into the final season. Anticipating the general fever-pitch excitement that was sure to come as they brought the popular show to a close, HBO has been promoting the series across social media.

 

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Using #TrueToTheEnd, and #TrueBlood, HBO has attracted fans to the show’s Facebook and Twitter pages in droves. The final season started on Sunday, June 22nd, with HBO and Facebook partnering to create a social TV marathon that led up to the premiere. This social media innovation highlighted fan favorite moments from the Facebook page, which has 11 million fans, in the on-air broadcast. HBO says it’s the first time a network has “integrated an extensive, historic look at a social networking community,” using five years of user-generated Facebook content to incorporate fan insights and “bring the social stats to life.”

 

 

 

Here’s how it went down. Starting on June 16th, HBO2 aired a week-long True Blood “True to the End Marathon,” with a full season airing each night, as a lead up to the final season. At the beginning of each season of the marathon, Michael McMillian, who plays Rev. Steve Newlin on the show, hosted a special themed segment, drawn from Facebook findings about things like everyone’s favorite villain, or whom fans think should end up with Sookie. The themes included “True Love,” “True Death,” “True Pride,” “True Dangers,” “True Power” and “True Scene Stealers,” and fans were invited to discuss what they’ve loved most about the show, using #TrueToTheEnd.

 

 

On June 20th, the True Blood fervor continued on Facebook, where fans could watch an exclusive trailer.

 

 

So what’s your take, True Blood fans? Did the Facebook and Twitter promotion create a higher level of interaction with the show, or is it just a lot of hype? And while we’re on the subject, how do you want the show to end? And who should end up with Sookie?

 

 

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