The Fault in Our Stars on Social Media: #TFIOS

Jun 5 • Culture • 1348 Views

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The Fault in Our Stars premieres tonight in theaters across the country. Based on the best-selling young adult novel by John Green, the movie taps into a passionate, pre-existing fan base that has been extremely enthusiastic in social media.

 

John Green is a YouTube star.

He runs a YouTube channel with his brother called Vlogbrothers, which has over 2.1 million subscribers.

 

 

The Twitter Handles

Author John Green has a huge Twitter following @realjohngreen with around 2.4 million followers and over 21,000 tweets. The movie itself has a Twitter handle @TheFaultMovie with over 427,000 followers and over 2,000 tweets.

 

 

 

 

The Hashtag #TFIOS

 

 

 

 

 

Faultfanatics

Uber fans are given the opportunity to become brand ambassadors and take on tasks …

 

tfios

 

And then, you know, John Green participated in an AMA on Reddit

 

Even Fandango noticed the buzz around this movie:

 

 

With the book and the movie geared toward a younger audience, it makes sense that social media is the place to be to discuss and promote the movie.

 

Have you read the book? (I have!) Are you going to see the movie? (I am!)

 

 

 

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