The Fault in Our Stars premieres tonight in theaters across the country. Based on the best-selling young adult novel by John Green, the movie taps into a passionate, pre-existing fan base that has been extremely enthusiastic in social media.
John Green is a YouTube star.
He runs a YouTube channel with his brother called Vlogbrothers, which has over 2.1 million subscribers.
The Twitter Handles
Author John Green has a huge Twitter following @realjohngreen with around 2.4 million followers and over 21,000 tweets. The movie itself has a Twitter handle @TheFaultMovie with over 427,000 followers and over 2,000 tweets.
(Bill Gates has now tweeted videos by both Hank and me. I think we can retire now.)
— John Green (@realjohngreen) June 5, 2014
— The Fault Movie (@TheFaultMovie) June 5, 2014
— The Fault Movie (@TheFaultMovie) June 4, 2014
The Hashtag #TFIOS
— Laura Moya (@lauraelyse16) June 5, 2014
today is the day my heart gets ripped out of my chest, thrown down ten flights of stairs and thrown out the window. #tfios
— gabby mauro☯ (@gabbymauro) June 5, 2014
— Seventeen Magazine (@seventeenmag) May 30, 2014
Uber fans are given the opportunity to become brand ambassadors and take on tasks …
And then, you know, John Green participated in an AMA on Reddit
Even Fandango noticed the buzz around this movie:
— Fandango (@Fandango) June 5, 2014
With the book and the movie geared toward a younger audience, it makes sense that social media is the place to be to discuss and promote the movie.
Have you read the book? (I have!) Are you going to see the movie? (I am!)