A.1. Sauce has fun in its new Facebook ad campaign. Playing on the A.1./steak relationship, A.1. chooses to “see” other foods; the entire commercial is told through Facebook status updates. It’s cute, it speaks to today’s social media-savvy audience and it gets the word out that A.1. is not just for red meat anymore. In fact, they’ve changed their label from “A.1. Steak Sauce” to “A.1. Original Sauce.”
Check out this very creative spot from imaginative minds at Crispin Porter + Bogusky on behalf of A.1.
What do you think? Saucy? Sweet? Or Simply Silly?