It’s the little things

May 14 • Business • 2473 Views

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You don’t always have to go big to premiere a big idea. Sometimes going small – even mini – is just the right touch.  Introducing Coca-Cola’s new mini-sized cans of Coke. To bring attention to the 0.15 liter drink, ad agency Ogilvy Berlin and Coca-Cola set up mini-kiosks in five locations throughout Germany featuring mini-vending machines and a mini-vendor to dispense the mini-drinks.

 

Their tag line? “It’s the little things in life that make us happy.”

 

 

 

 

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