“HOLLA Dayz” is a regular series covering the best media surrounding holidays or occasions worth talking about. Brands, people, bots – they’re all fair game. See how others are celebrating socially and what you can learn from their messages!
In honor of Mother’s Day, we perused the web for the best messages supporting moms. While there were a slew of tweets and posts proclaiming the wonder of the woman who bore children, we focused our search on the brands that females best respond to according to this Forbes article.
General stores and broad brands composed somewhat generic messages for Mother’s Day to appeal to their wide and diverse customer bases.
— Target (@Target) May 11, 2014
— McDonald's (@McDonalds) May 11, 2014
— Gap (@Gap) May 11, 2014
Someone should have told Ebay about Twitter etiquette. The e-commerce giant went a little too far with this ridiculous Mother’s Day ad:
— eBay (@eBay) May 11, 2014
Sorry, eBay, but what were you thinking?! In what world could a person forget Mother’s Day and casually remedy the situation with a $15,000 Hermes Birkin bag? Using that logic, I might be able to afford a gift if I sell my kidneys…
Meanwhile, AT&T mixed their message with media and moms in this clever tweet.
— AT&T (@ATT) May 9, 2014
… as did Coca-Cola.
— Coca-Cola (@CocaCola) May 11, 2014
Bank of America kept the conversation financial with their Mother’s Day tweet, but with only 3 retweets and 4 favorites, perhaps they should have strayed from industry talk and focused more on the holiday itself. No offense BoA, but Mother’s Day doesn’t conjure thoughts of motherly financial advice…
— Bank of America (@BofA_Tips) May 11, 2014
Celebrities joined in on the fun, thanking their moms and sending love via Twitter.
Happy Mother's Day to my beautiful mom Starla and to all the incredible moms out there!
— Zac Efron (@ZacEfron) May 11, 2014
NBA All-Star Damian Lillard had an interesting take on Mother’s Day for females everywhere:
Even Justin Bieber, who gets into trouble from time to time, recognizes the need for a little motherly love and guidance on occasion.
Not surprisingly, sports teams and organizations realized the importance of thanking moms, many of whom supported current players and helped them achieve their professional success. (Kevin & Wanda Durant, anyone?)
— MLB Fan Cave (@MLBFanCave) May 12, 2014
— NHL (@NHL) May 11, 2014
A mother & her son…. The MVP's! http://t.co/QwW2Fikj2K
— NBA (@NBA) May 11, 2014
But when it comes down to it, there can only be one winner of best and worst Mother’s Day HOLLA…
Best Mother’s Day HOLLA: Ford. More than just a simple tweet, Ford created an entire video campaign around a Mother’s Day Dream Car. Filmed from children’s perspectives, the ad is imaginative and fun but also steers the conversation back to the product for sale, cars. Well done, Ford!
— Ford Motor Company (@Ford) May 11, 2014
Worst Mother’s Day HOLLA: PepsiCo. Really, Pepsi? This is the best you could come up with?
Happy Mother's Day from our family to yours.
— PepsiCo (@PepsiCo) May 11, 2014
How did you celebrate #MothersDay yesterday? We hope all moms reading this realize how special and loved you all are!