#JackIsBack! The Wait is Over for ’24’ Fans

May 5 • Culture • 1530 Views

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The number “0” generally carries a negative connotation in Western society, but not today.

 

3, 2, 1… 00:00:00.

 

And with that, Jack’s back.

 

Fans of the hit Fox television show 24 are rejoicing today with the new series, 24: Live Another Day, premiering tonight.  According to the Fox website, the 12-episode event will “have Jack attempting to thwart an unthinkable terrorist attack that could change the world forever.”

 

 

Sounds familiar, right?  The premise is true to the original 24 series and most action-suspense storylines, with Kiefer Sutherland portraying Jack Bauer as he attempts to – what else? — save the world.  Described as a “heroic agent” by Fox, Bauer will once again “risk his life and freedom to avert yet another global disaster.”  Shocking.

 

While the idea might not be new, the marketing for 24: Live Another Day most definitely is.  Capitalizing on the popularity and success of the original 24 series (and let’s be honest, it was a BIG success — Jack Bauer has his own Wikipedia page), Fox launched a promotional video campaign to garner excitement leading up to tonight’s premiere.  Using the hashtag #24in12 (referencing the 12-episode season), Fox has released a different video preview each day for the past week to remind viewers and show television audiences what 24 is all about.  If the anxiety-inducing beeps weren’t enough to draw you in, the video teasers will certainly do it!

 

 

 

(Case in point: myself. I was never a loyal 24 fan, but the #24in12 campaign has me intrigued to watch the 24: Live Another Day premiere tonight!)

 

The new series will star notable actors including Benjamin Bratt, Yvonne Strahovski, Giles Matthey and more, along with some great guest stars such as Stephen Fry and Michelle Fairley.  Although the show is set in London, many of the original 24 features, such as the “fast-paced format with split screens and interweaving storylines” will carry over to the new series.  The final episode of the original 24 series aired on May 24, 2010, so it will be interesting to see where Jack Bauer picks up four years later.

 

Will you be watching the 24: Live Another Day premiere tonight?  Any expectations or hopes for a new season of Jack Bauer?

 

 

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