CB2 Lets Pinterest Fans Furnish an Apartment

Apr 30 • Pinterest, Social Media • 54090 Views

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It’s all about brand awareness, people! Don’t try to sell me something by posting 10 posts a day about your amazing product. Let me get excited about it; let me have fun with it and if there’s a competition, even better!

 

CB2 – with their first campaign, APT CB2 – is allowing Pinterest fans vote on which items will be used to furnish an apartment in New York. 5 rooms will be entirely decorated in 5 days by 5 guest pinners and the Pinterestsphere. Basically, I get to pretend I own a beautiful New York apartment, have an endless budget and can decorate however I want. #WINNING 

 

 

This is a great way to utilize a social platform to put an interesting twist on contests and campaigns. Moreover, it doesn’t come off like a hard sell from an aggressive car salesman. Instead, it makes me want to know more about their brand and check out all the stuff I can ‘pin’ for my future home. High-five CB2!

 

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Source: Wifflegif

 

Are you going to participate? Have you purchased from CB2 before? If so, let us know!

 

 

 

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