Last weekend, I attended an internship day at a Dallas-area social media agency called Splash Media. Unlike most typical internship interviews, Splash Media put their potential interns right to the test during a social media workshop on April 12 at the Addison Circle campus. “Running real fast in the dark with scissors” was not only a quote pulled to describe the work style of the company, but also a great way to sum up the experience that day.
After a few quick introductions, the day quickly kicked into high gear with a sort of media-themed Apples to Apples game, where every card was “create your own”. With only one minute for each round, interns battled it out to generate the top slogans and posts for each new client they were given.
Everything gets easier with time though right? Wrong. After ten rounds it was clear that the true challenge was adapting to a new brand voice every round. As the Splash experts had explained, you could work on over five different clients in a day at a social media agency. Each brand has its own personality and it falls on the Manager or Creative to bring the best parts of that personality to the consumer. Although the test of time management was truly nerve-racking, the gaining knowledge on the importance of brand voice was the true takeaway.
After a brief lunch break, the interns were then thrown back into the ringer. A ten-minute, seven-page grammar, punctuation, and spelling test was given to the group … again, they love to “run really fast” at Splash. Then we began the final task; the creation of a social campaign. The restraints were unlimited in terms of medium, money, and ideas. Each team of two interns and two Splash workers was given 75 minutes to brainstorm, create, and present a campaign for the specified client, Hollywood Launch. Teams went all out creating videos, contest concepts, and mock ads to set their team apart from the rest.
Just like that, the day was over and we’d reached the closing remarks. Though the day had gone by quickly and we’d had to survive by our wit and quick thinking, the time had been filled with experience and learning. The professionals were not joking about the level of speed and difficulty which comes with working in the ever-changing realm of social media. It was clear that the Splash team has not only kept up the pace and creativity, but also aspired to break boundaries and provide innovation into the industry.