Pharrell, Brands Capitalize on Oscars

Mar 3 • Culture • 8338 Views

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As I was perusing through my Twitter timeline on Sunday night, one of my followers retweeted a sentiment from @DragonflyJonez discussing Pharrell Williams’ outfit on the red carpet of the 2014 Academy Awards.

 

 

Seconds later, I realized brands were doing the same thing as Mr. Williams. The most popular thing on Twitter in the USA on Sunday night was the Oscars, and brands with seemingly no ties to the event were tailoring their content and products to the action on the red carpet. Forbes magazine even discussed Pharrell himself!

 

 

 

The NBA, the number one sports league on social media, saw 14 teams take the floor on Sunday, and Jordan Brand saw an opportunity to grab their share of the Oscars conversation.

 

 

Jordan brand athletes were outfitted with Oscars Player Exclusive Jordan XX8 SE’s with Oscar gold trim when they hit the floor on Sunday. While these sneakers won’t be released to the public, sneaker blogs are already featuring the kicks as some of the best kicks on court of the week.

 

On a night when Ellen added “Most Retweeted Tweet Ever” to her trophy case, other media outlets like Complex Magazine repurposed other celebrity selfies (Celebrifies?) to boost Oscar engagement on their platforms.

 

 

On Sunday, we learned that the Academy Awards are still capable of dominating the social airwaves in 2014, and brands that were able to creatively contribute their own content during the show were able to stand out from the noise.

 

top photo by DFree / Shutterstock.com

 

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