Target has done it again. They once again have solidified their position as a forward-thinking, creative company by utilizing Pinterest in a fun and social media-savvy way. The top three Pinterest pinners will have the opportunity to release limited-edition collections featuring party products, which you’ll be able to buy in-store and online.
The three pinners who were chosen all have huge followings on Pinterest:
Joy has well over 13 million followers on Pinterest and her blog, Oh Joy!, focuses on design, fashion, food, and joyful moments from everyday life. Her Target collection will debut in September 2014.
Source: Oh Joy!’s Pinterest Page
Jan has over 8 million followers on her Pinterest boards, and her blog, PoppyTalk, is a lifestyle blog dedicated to supporting the beautiful, the decayed, and the handmade. Her Target collection will launch in June 2014.
Source: PoppyTalk’s Pinterest Page
Kate has over 2 million followers on Pinterest and her blog, Wit & Delight, focuses on design, fashion and home décor. Her Target collection will be out on March 16, 2014.
Source: Wit & Delight’s Pinterest Page
Target is the first retailer to engage pinners to create party collections, and all three collections will debut on Target’s Pinterest page.
Pinterest offers a world of possibilities for companies that are willing to think outside the box. What do you think of Target’s unique undertaking?