Leveraging Your Existing Marketing Assets for Social

Jul 23 • Social Media • 1228 Views

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splash media blog

Splash Media Account Manager Rob Howe outlines how you can leverage your existing online marketing into a social community.

The phrase “social media marketing is still marketing” is overused. But the same principles that apply to traditional marketing are extremely relevant in social. By integrating traditional digital marketing into your social strategy, you can leverage your web audience into a strong, active social community.

It would seem like a basic tactic to promote your social channels through your email-marketing newsletter, but these 4 tactics can help you convert your email database into Facebook fans:

  1. Sweeten the deal – It’s easy for me to sit here and say the best way to convert email addresses into fans is to give them something. But what are those extra social eyeballs worth to you? It could be a $10 gift card or front row seats to a sporting event, but offer an incentive and your results will follow if managed correctly.
  2. Control the Medium – Create a custom Facebook tab and set up a pre-like gate to ensure that you get the likes on your page before users can enter your contest. Offering only a link to your Facebook page in your email is a great way to guarantee that most users will not like your page. Utilize a site such as ShortStack or FormStack to create your custom tab.
  3. Collect Information – Once you’ve created the contest, make sure your form contains useful information to aid your future marketing efforts. Age, location, email, and physical address are simple ways to learn more about your audience.
  4. Deliver strong content – You’ve run a successful contest and increased your community; now the onus is on you to provide them with engaging content that will keep them liking, commenting and sharing posts on your page. A large community is great, but if users are not interacting with content you’ll find yourself on the wrong end of the EdgeRank charts.

Don’t miss the opportunity to interact socially with your existing customers. Social media is still “word of mouth” marketing, so leverage those customers and watch your brand grow.


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